The CoE aims to improve the sales skills and competencies of the Master of Business Administration students by providing specialized training programs and resources.


  • Increasing Sales Performancee: To focuses on optimizing sales performance by equipping students with the knowledge, tools, and techniques to effectively sell consumer products and achieve sales targets.

  • Product Knowledge: To ensures that Master of Business Administration students have in-depth knowledge of the consumer products about selling, including features, benefits, and competitive differentiators.

  • Sales Process and Methodology: To establishes standardized sales processes and methodologies that align with the organization's sales strategy. This includes training on prospecting, lead generation, qualification, objection handling, negotiation, and closing techniques.

  • Continuous Learning and Development: To promotes a culture of continuous learning and development, providing ongoing training opportunities to keep the students updated with the latest trends, market insights, and sales techniques.


  • Training Curriculum Development: It is responsible for developing comprehensive training curricula, modules, and materials tailored to the needs of the sales team. This may include training on product knowledge, sales techniques, customer relationship management, and sales technology tools.

  • Training Delivery: It conducts training sessions, workshops, and seminars to deliver the sales training programs. These sessions can be in-person, virtual, or a combination of both, depending on the organization's resources and preferences.

  • Coaching and Mentoring: It may provide individual coaching and mentoring to Master of Business Administration students to enhance their sales skills and address specific challenges they may face in the field.

  • Performance Analysis and Improvement: It tracks and analyses sales performance metrics to identify areas of improvement. It may conduct assessments, role plays, and simulations to evaluate Master of Business Administration student's skills and provide targeted feedback for improvement.

  • Collaboration and Knowledge Sharing: It fosters collaboration and knowledge sharing among Master of Business Administration students by facilitating networking opportunities, best practice sharing sessions, and creating a platform for ongoing communication and collaboration.

  • Sales Technology Enablement: It helps Master of Business Administration students leverage sales technology tools effectively, such as customer relationship management (CRM) systems, sales enablement platforms, and data analytics tools, to enhance their productivity and performance.